Research
The research that I did for my music video was to look at a variety of different music videos by the artist Ellie Golding these videos included guns and horses and your song, I also Read reviews on the site in which I watched them on to see what they thought as well as talking to fans to see what they expect from a music video by Ellie Golding as the fans are my target audience and have the views and ideas that I need.
Conclusions from Primary research
When I spoke to fans of Ellie Golding they all said that it was important to keep the innocence that she portrays in the videos and not to start making them over the top too keep the simple aspect to it as well. The way in which I will do this is to keep the message in which is in the song and do a music video to follow this as they said that all of her music videos have the visuals following the lyrics.
Conclusions from Secondary research
For my secondary research I looked at a variety of Ellie Golding other music videos two of these where guns and horses and your song. I looked at the different aspects within them two of the things that I looked at was the style in which the music videos was set in, within the style I looked at the locations that they were filmed in and also the costumes in which where worn within the music videos. I also looked at the way the video was edited and if there was a link with visuals and lyrics. The conclusion that I made from this is that the costumes should be simple casual clothing and the location should be the same. I also concluded that there should be a link with visuals and lyrics.
Research Conclusions
In conclusion from my research I have decided to follow all of the aspects that are key to an Ellie Golding music video as I do not want to ruin the song. But at the same time I want to make the music video memorable.
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