Music Video Analysis

The music video in which i have decided to analyse is Promise this by Cheryl Cole the genre of the music video is pop/classical feel. This music video was directed by Sophie Muller and produced by Wayne Wilkins.

Within this music video the lyrics are amplified by the actions in which Cheryl Cole makes. One example of this is when she says the lyrics "be the last to kiss my lip's" when she says these lyrics she amplifies her lips with her hand. The reason for this is that this line is in the chorus so is repeated more than ones and means that then this action can be repeated as well.

In the music videos there is three locations are used these are in a dark room, an animated room and on a bridge. the move on from the first location when the beat changes this is cared on for the rest of the music video when it is cut back and forward from the forest to the bridge. There is also a change in the pace of the dancing when the music gets faster. 

This music video is mostly sold by the fact that it is her usual sort of music video and is not too different. The artists image for this music video is sexy but at the same time vulnerable the reason that she is offered as vulnerably is because the song is about her personal life experiences as she is in the middle of a brake up. Previous videos relate as she is the type of artist that that sticks to the same style of music videos. No this is the same motifs as the previous music videos.

Yes you do get get the impression that the artist is on sexual display you get this impression by the wardrobe and the make-up choices you also get this impression from the dancing in which is in the video. As this is normal for this artist no one is really shocked by it as they expect it and are used to it.

The music video is related to the artists personal life experiences not any films or TV programmes. The music video also follows the artists image.

In the music video it is mostly performance based but also has a small amount of narrative to it as well.

In conclusion i think that to sum up the music video it is mostly about the lyrics that are within the song as they have a meaning behind them. The music video also has the aspect that Cheryl Cole is sticking to her usual image and is wearing the same sort of clothing that she usually does this is revealing clothing.